Newest Member to Help Drive Retailers to Customer-Centric Commerce


New York, NY – July 1, 2015 – The O Alliance, a new consulting firm helping retailers to create circular commerce, today announced that Mōd Advisors LLC, a boutique consulting firm led by former L Brands executive and Price Waterhouse Coopers consultant Ken Hewes, has joined its premier network of transformational practitioners. Comprised of former retail and fashion executives who helped shape such renowned brands as Victoria’s Secret, Coach, and Nike, as well as high-growth, emergent concepts such as Boot Barn, Mōd Advisors will leverage its strategy consulting and operational expertise to help The O Alliance clients build their businesses in the U.S. and globally.


Ken Hewes

Ken Hewes


“In today’s new retail paradigm, where the customer is at the center of the shopping ecosystem, the total store experience needs to be elevated to a new standard of engagement,” said Andrea Weiss, co-founder of The O Alliance. “As part of our commitment to unlock the greatest value for our clients, we are building the strongest network of experts to address each company’s specific needs, while helping them move from a channel-centric to a circular, customer-centric operation. We are very pleased to welcome Mōd Advisors as our newest Member, as they bring extensive fashion and retail experience and a broad network of relationships with leading retail companies that complement our existing world-class consultancy.”

As a Member of The O Alliance, Mōd Advisors will lend its expertise in business growth, brand development, and brand delivery in areas such as merchandising, marketing, in-store customer engagement, product development, and real estate management. Additionally, Mōd Advisors’ clients will gain access to the Alliance’s network of multi-disciplinary experts in the critical areas to drive a retailer’s growth, including store design, talent, change management, in-store technology, e-commerce, and digital social marketing, among others. The growing list of The O Alliance partners includes Mulitimedia Plus, Crayon Data, JGA and Splashlight.

Ken Hewes, president of Mōd Advisors said, “I’ve seen firsthand that many of today’s retailers remain unprepared to address consumers’ escalating expectations, and a need to help them align their strategy and operations accordingly. We are very pleased to join The O Alliance and are committed to helping companies understand this new consumer mindset and how to implement the right change.”

About Mōd Advisors

Mōd is a boutique strategy consulting firm focused on retail and fashion brands – a network of former fashion brand executives who offer a broad range of in-depth functional expertise. Our longstanding focus on fashion means we know retailers’ markets, customers and classifications. We use this merchant lens to craft breakout strategies, create powerful and enduring brands, and implement industry best practices. For more information visit