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Why Nordstrom’s Digital Strategy Works (and Yours Probably Doesn’t)

Why Nordstrom’s Digital Strategy Works (and Yours Probably Doesn’t)

Article by Jeanne W. Ross, Cynthia M. Beath, and Ina Sebastian published on the Harvard Business Review on January 14th, 2015 discussing successful digital strategy.     “In a recent MIT CISR poll, 42% of our respondents said they expected to gain competitive...

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