In May 2016 issue of Smash Magazine, Deena M. Amato-Mccoy extends the conversation Circular Commerce citing The O Alliance’s report Retail Transformation Underway Achieving Customer-Centric Commerce. “Omnichannel takes a 180-degree customer-facing turn The...
VIEW AS PDF Introduction Achieving Customer-Centric Commerce Does any retailer today still believe omni-channel is the be-all and the end-all? Retailers who jumped on the omni-channel bandwagon, believing the promise that it would take traditional retail into a new...
