Putting Data to Work to Create Seamless Circular Commerce
Unique Decision Science Tools, Master Accurate, Personalized Predictions
How can retailers transform Big Data into uber-relevant o ffers that make a customer’s purchase activities highly predictable and increasingly profitable? It’s not by focusing on which channel initiated the shopping journey: Rather, today´s mobile-enabled customers’ unique tastes, influencers, likely behaviors and other personal and predictable factors ― not their bricks or clicks starting point ― must be at the heart of all customer-centric retailing.
