Putting Data to Work to Create Seamless Circular Commerce

Unique Decision Science Tools, Master Accurate, Personalized Predictions

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How can retailers transform Big Data into uber-relevant offers that make a customer’s purchase activities highly predictable and increasingly profitable? It’s not by focusing on which channel initiated the shopping journey: Rather, today´s mobile-enabled customers’ unique tastes, influencers, likely behaviors and other personal and predictable factors ― not their bricks or clicks starting point ― must be at the heart of all customer-centric retailing.

Screen Shot 2015-01-20 at 7.14.00 PMFor the full article click here (pdf).