Andrea Weiss offers insight into Honest Co.’s impending job cuts in the first quarter of 2017 as reported in an article by Women’s Wear Daily. Honest Co., pursuing an omnichannel strategy to distribute its products, is cutting jobs in call centers and small offices to transition into automated services. This strategic move delays any IPO or sale plans, affording the bunsiness time to grow and carve out a unique space in the natural market.

If there is automation that will reduce their go-forward overhead, that is a positive thing. From a business perspective, it is more intelligent to, at the first signs of weakness, start rationalizing.

See the full article on Women’s Wear Daily.