Article by Jeanne W. Ross, Cynthia M. Beath, and Ina Sebastian published on the Harvard Business Review on January 14th, 2015 discussing successful digital strategy.
“In a recent MIT CISR poll, 42% of our respondents said they expected to gain competitive advantage from social, mobile, analytics, cloud, and internet of things (SMACIT) technologies.
But guess what? That’s not going to happen.”
