O Alliance Consulting


CPG and Retail Industry Leader to Advise on Digital Marketing Strategies

New York, NY – February 9, 2015 – The O Alliance, a leading consulting firm designed to help retailers create circular commerce, today announced that Greg Murtagh has joined the Company as a strategic advisor. With more than 30 years of expertise in the consumer packaged goods and retail industries, Mr. Murtagh will be instrumental in advising clients on how to develop and implement successful digital marketing strategies.

Mr. Murtagh is a nationally recognized media industry leader specializing in e-commerce, digital media and omnichannel monetization. He has held several senior positions in sales and brand marketing in the CPG industry, including time at Procter & Gamble and Dial Corp. In 1998, Mr. Murtagh started his own digital agency and was one of the first to build websites for national CPG brands and mass retailers during the dot-com boom. In 2004 he founded Triad Retail Media, the company widely credited for creating e-commerce media, that delivers contextual and data targeted brand advertising via major retail e-commerce sites. The company has grown exponentially becoming the largest ad agency in Florida and generating revenue in excess of $350 million in media sales last year. Triad was named one of Inc. Magazine’s “Fastest Growing Companies in America” three times and provides media services for several of the largest retailers in the world including eBay, CVS and Toys “R” Us, to name a few.

“Greg’s track record in the digital media space has been exemplary and even outpaced Amazon in creating e-commerce media,” said Andrea Weiss, Founder of The O Alliance. “He broadens our capabilities and brings a unique digital perspective to consumer products companies and big-box retailers, as well as leading private equity players. We are very pleased to add Greg to our growing team of key talent.” Mr. Murtagh added, “The most successful companies are those that connect the dots and develop deep insights into their shoppers’ behavior. They leverage first party purchase data to target them, execute and optimize their advertising spending programmatically and then close the loop by utilizing sophisticated attribution methods that measure which specific actions resulted in sales. I look forward to utilizing my expertise in these and other related areas to help The O Alliance’s clients achieve increased profitability via a circular, seamless shopping experience.” Mr. Murtagh is a recipient of Advertising Age’s prestigious “Media Maven” award, as well as regional recognition as “Entrepreneur of the Year” from major business publications in Florida. He holds a B.A. in Marketing from The University of Connecticut School of Business and an MBA from the Cox School of Business, Southern Methodist University in Dallas, TX.

About The O Alliance

The O Alliance is a new consulting model that leverages a network of transformational practitioners with expertise in all of the critical areas that will unlock value and empower a retailer – digital/technology, operations, change management, marketing and talent. Designed to align a retailer’s organizational practices with today’s digitally savvy consumer, The O Alliance’s holistic approach delivers customer focused strategy and solution driven execution that creates a circular shopping ecosystem. For more information visit Our Advisor’s Page under O Alliance Leadership.
Greg Murtagh at Triad