What We're ReadingDigital Marketing Articles
Why Nordstrom’s Digital Strategy Works (and Yours Probably Doesn’t)
Article by Jeanne W. Ross, Cynthia M. Beath, and Ina Sebastian published on the Harvard Business Review on January 14th, 2015 discussing successful digital strategy. "In a recent MIT CISR poll, 42% of our respondents said they expected to gain...
5 Retail Metrics that Measure Success
Janet Jaiswal, VP of Marketing at Capillary, writes, "Retail metrics should measure many different aspects of a retailer’s performance from Cost per Acquisition and loyalty to the percentage of returning visitors. Here are five retail-focused metrics marketers should...
How Timberland Used Customer Data to Reboot its Brand
In the Washington Post article Sarah Halzack writes, "In the past year, though, Timberland has staged an impressive turnaround, with sales surging 15 percent in the most recent quarter even as the broader retail industry has posted only modest growth." To read the...
The Retail Revival, by Doug Stephens
Stephens, the founder of Retail Prophet, is one of the world’s leading retail industry futurists. To read more about the book, click here, or on the PDF, at the left.
Gap’s New CEO: More Clicks Than Footsteps
Meet Gap’s New CEO: The “Digital Guy” Preparing For More Clicks Than Footsteps by Sapna Maheshwari published November 18th on BuzzFeed. Click here to read the full article
Scrum by Jeff Sutherland
Scrum: The Art of Doing Twice the Work in Half the Time by Jeff Sutherland. For additional details and to purchase The Scrum: The Art of Doing Twice the Work in Half the Time by Jeff Sutherland click here.
Reinventing The Department Store
Published on 8 October, 2014, Lisa Wang's Reinventing The Department Store. Click here to read the article on Business of Fashion
The Innovators by Walter Isaacson
The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution by Walter Isaacson. For additional details and to purchase The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution by Walter Isaacson...
How Google Works by Eric Schmidt
"In 'How Google Works', Eric Schmidt and Jonathan Rosenberg offer a firsthand account of how they and their inner circle created Google’s early management techniques by applying algorithmic precision to often complex challenges." -STEVEN SINOFSKY, THE WALL STREET...