Half of All Retail Transactions Will Take Place Online The Role of The Stores in the Age of Digital Disruption About The O Alliance The O Alliance is a new consulting model that leverages a network of transformational practitioners with expertise in all of the...
About The O Alliance The O Alliance is a new consulting model that leverages a network of transformational practitioners with expertise in all of the critical areas that will unlock value and empower a retailer ― digital/technology, operations, change management,...
Putting Data to Work to Create Seamless Circular Commerce Unique Decision Science Tools, Master Accurate, Personalized Predictions How can retailers transform Big Data into uber-relevant o ffers that make a customer’s purchase activities highly predictable and...
Article by Jeanne W. Ross, Cynthia M. Beath, and Ina Sebastian published on the Harvard Business Review on January 14th, 2015 discussing successful digital strategy. “In a recent MIT CISR poll, 42% of our respondents said they expected to gain...
Janet Jaiswal, VP of Marketing at Capillary, writes, “Retail metrics should measure many different aspects of a retailer’s performance from Cost per Acquisition and loyalty to the percentage of returning visitors. Here are five retail-focused metrics marketers...
In the Washington Post article Sarah Halzack writes, “In the past year, though, Timberland has staged an impressive turnaround, with sales surging 15 percent in the most recent quarter even as the broader retail industry has posted only modest growth.” To...
