Andrea Weiss is quoted in the below Business of Fashion article surrounding the off-price market and how consumers are less inclined to purchase full-price goods. The article, written by Lauren Sherman, details the still growing off-price market and how consumer behavior is influencing the market, particularly causing retailers to complete with themselves between their full-price and off-price stores.
Many consumers are choosing the outlet store over the full-price store. That can have a detrimental impact on the core business. It’s dangerous times when you start using off-price as the growth strategy.