6 Steps to Creating Seamless Circular Commerce: New Business Model Replaces Omnichannel by The O Alliance.
This white paper describes how to make the necessary transformation to customer-centric Seamless
Circular Commerce ― and why. Its premise will disrupt most retail organizations. That’s the good news!
Disruption without chaos is necessary to win loyalty from today’s mobile-equipped and channel-agnostic
consumer. The only bad news, regrettably, unfolds for companies resistant to change.
