Transformational Thoughtful Leadership, Spearheading Change

Andrea Weiss, Founding Partner

Andrea Weiss Founding Partner

A pioneer, often at the crossroads of change, Andrea has developed strategy and tactical execution plans for numerous businesses at points of inflection. As an advisor to CEOs, leading private equity and investment groups, her vision of consumer engagement makes her a sought after thought leader.


Walter Killough

Managing Director
Walter Killough is a proven strategic leader for both private and public companies, with a diverse marketing, operating, and financial background in omni-channel retailing. Leveraging this expertise, he serves as a Managing Director of The O Alliance, a new consulting model designed to align a retailer’s organizational practices with today’s digitally savvy consumer. In this role, Mr. Killough is responsible for business development, strategic partnerships and overall day-to-day management of the company.

Mr. Killough has more than 13 years as an executive overseeing the operations for multi-channel, brick-and-mortar retail, catalog and e-commerce businesses, most recently as the CEO of dELiA*s, a publicly traded multi-channel junior business.

During his nearly 10 years with the firm, where he also served as COO, Mr. Killough was responsible for operating a 100 store retail chain and multi-title catalog and internet businesses. Mr. Killough developed and implemented strategic operating plans to improve productivity in the store, catalog, and web businesses, through new initiatives in marketing, IT, and operations.

Prior to Delia’s, Mr. Killough was COO of J. Crew Group, where he was responsible for all sourcing, logistics, warehousing and operated the direct-to-consumer business that included catalog and e-commerce.

Mr. Killough is a former Board Member of Delia’s and holds a B.S. in Business Administration from Villanova University.

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Press Releases

Greg Murtagh Named As Key Advisor By The O Alliance

THE O ALLIANCE NAMES GREG MURTAGH AS NEW KEY ADVISOR CPG and Retail Industry Leader to Advise on Digital Marketing Strategies New York, NY – February 9, 2015 – The O Alliance, a leading consulting firm designed to help retailers create circular commerce, today...

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The O Alliance Announces Newest Affiliate: Crayon Data

Released today on Yahoo Finance via Business Wire The O Alliance is happy to announce its Newest Affiliate Crayon Data.       "The O Alliance today announced the addition of Crayon Data to its network of world-class, transformational Affiliate members,...

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O Alliance Research

The Circle of One: Are You Ready?

About The O Alliance The O Alliance is a new consulting model that leverages a network of transformational practitioners with expertise in all of the critical areas that will unlock value and empower a retailer ― digital/technology, operations, change management,...

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Putting Data to Work to Create Seamless Circular Commerce

Putting Data to Work to Create Seamless Circular Commerce Unique Decision Science Tools, Master Accurate, Personalized Predictions How can retailers transform Big Data into uber-relevant offers that make a customer’s purchase activities highly predictable and...

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6 Steps to Creating Seamless Circular Commerce

6 Steps to Creating Seamless Circular Commerce: New Business Model Replaces Omnichannel by The O Alliance. This white paper describes how to make the necessary transformation to customer-centric Seamless Circular Commerce ― and why. Its premise will disrupt most...

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