Jeffrey Rayport

Jeffrey F. Rayport is the founder and chairman of Marketspace LLC, a global strategy consulting practice that works with leading companies to reinvent how they interact with and relate to customers. He has over 20 years of experience in digital media, information technology, and marketing services and is widely credited with coining the term, “viral marketing.” Jeffrey also has served as an Operating Manager for Castanea Partners, a private equity firm. Previously he was a faculty member at the Harvard Business School (where he still teaches in the MBA Program), and has published a series of leading MBA-level textbooks on strategy in the networked economy, and most recently a bestselling business book on integrating multichannel customer experiences. He has served on the boards of GSI Commerce, Conversant, International Data Group, ShopRunner, Monster Worldwide, CBS MarketWatch, and Crispin Porter + Bogusky.