Greg is a recognized industry expert in retail marketing, digital media and monetization strategies. He is a 31 year veteran of the CPG and retail industries, beginning his career with the Richardson-Vicks division of Procter and Gamble. He held sales, retail merchandising, shopper marketing and brand management roles in the CPG industry for 15 years before becoming an entrepreneur.
Greg was very early in the digital media space, founding his first digital agency in 1998. After building many of the CPG industry’s first websites during the .com boom era, in 2004 Greg went on to found the first company to deliver targeted, contextual digital brand advertising on major retail eCommerce sites. He named the company Triad Retail Media to reflect the company’s focus on the three key constituents in retail marketing: consumer, brand and retailer. Triad has thrice been named one of INC Magazine’s “Fastest Growing Companies in America”. Retail clients include many of the biggest retailers in the world including eBay, Dollar General, CVS, Toys R Us, Babies R Us, Otto Group (Hamburg, Germany), Metro Group (Munich, Germany), Sam’s Club and many others.