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Digital Marketing Articles

5 Retail Metrics that Measure Success

Janet Jaiswal, VP of Marketing at Capillary, writes, "Retail metrics should measure many different aspects of a retailer’s performance from Cost per Acquisition and loyalty to the percentage of returning visitors. Here are five retail-focused metrics marketers should...

How Timberland Used Customer Data to Reboot its Brand

In the Washington Post article Sarah Halzack writes, "In the past year, though, Timberland has staged an impressive turnaround, with sales surging 15 percent in the most recent quarter even as the broader retail industry has posted only modest growth." To read the...

The Retail Revival, by Doug Stephens

Stephens, the founder of Retail Prophet, is one of the world’s leading retail industry futurists. To read more about the book, click here, or on the PDF, at the...

Gap’s New CEO: More Clicks Than Footsteps

Meet Gap’s New CEO: The “Digital Guy” Preparing For More Clicks Than Footsteps by Sapna Maheshwari published November 18th on BuzzFeed.   Click here to read the full...

Scrum by Jeff Sutherland

Scrum: The Art of Doing Twice the Work in Half the Time by Jeff Sutherland.   For additional details and to purchase The Scrum: The Art of Doing Twice the Work in Half the Time by Jeff Sutherland click...

The Innovators by Walter Isaacson

The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution by Walter Isaacson.   For additional details and to purchase The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution by Walter Isaacson click...

How Google Works by Eric Schmidt

"In 'How Google Works', Eric Schmidt and Jonathan Rosenberg offer a firsthand account of how they and their inner circle created Google’s early management techniques by applying algorithmic precision to often complex challenges." -STEVEN SINOFSKY, THE WALL STREET...