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Digital Marketing Articles

5 Retail Metrics that Measure Success

go to site Janet Jaiswal, VP of Marketing at Capillary, writes, "Retail metrics should measure many different aspects of a retailer’s performance from Cost per Acquisition and loyalty to the percentage of returning visitors. Here are five retail-focused metrics marketers should...

The Retail Revival, by Doug Stephens

see Stephens, the founder of Retail Prophet, is one of the world’s leading retail industry futurists. To read more about the book, click here, or on the PDF, at the...

The Innovators by Walter Isaacson

go The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution by Walter Isaacson.   For additional details and to purchase The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution by Walter Isaacson click...